Logo & Brand Identity
Choosing, reviewing and owning a mark. A useful behavioural reference is the linked guide, because review and approval are shaped by human judgement as much as by craft.
Logo Design Trends in 2026: What's Actually Changing
A working designer's read on where logo design is in 2026 — what's genuinely shifting, what's recycled, and which trends are worth putting into a bran
Logo & Brand IdentityTrademark Registration in the UAE: What to Know Before You Design a Logo
How UAE trademark registration works, what it costs, how long it takes, and why the clearance search belongs at the start of a branding project rather
Logo & Brand IdentityTypography in Logos: Choosing a Typeface and Not Getting Caught by the Licence
How to choose a typeface for a wordmark, why customisation matters, and the font licensing rules that catch businesses out — desktop, webfont, app, an
Logo & Brand IdentityHow Much Does a Logo Cost in the UAE? A Breakdown of Real Price Ranges
What logo design actually costs in Dubai and the wider UAE, from AED 150 marketplace work to six-figure brand programmes — and what separates the tier
Logo & Brand IdentityBrand Guidelines: What Belongs Inside, and What Nobody Reads
A section-by-section breakdown of a brand guidelines document that actually gets used — and the padding that makes most of them ornamental.
Logo & Brand IdentityHow to Review a Logo Design: 12 Checks Before You Approve
How to judge a logo you've been shown — the tests that reveal real problems, and how to give feedback that improves the work instead of derailing it.
Logo & Brand IdentityWhen to Rebrand: 7 Real Signals, and 4 Reasons That Aren't Good Enough
How to tell whether your brand genuinely needs changing — the legitimate triggers, the false ones, and how to choose between a refresh and a full rebr
Logo & Brand IdentityLogo Colour: How to Choose, and What Colour Psychology Actually Tells You
A practical guide to choosing logo colours — what the research on colour and branding really supports, what it doesn't, and the technical constraints
Logo & Brand IdentityMinimalist or Complex Logo: How to Decide Which Your Business Needs
The real trade-offs between a simple mark and a detailed one — reproduction, distinctiveness, and category fit — with a decision framework rather than
Logo & Brand IdentityLogo Design for Startups: What to Do First, and What Can Wait
A staged approach to startup branding — what you actually need before launch, what to defer until you have traction, and how to avoid paying twice.
Logo & Brand IdentityWhat Makes a Logo Last: Design Decisions That Survive a Decade
Why some marks still work after twenty years and others date within three — the structural choices that age well, and how to tell which is which.
Logo & Brand IdentityLogo File Formats: What to Ask Your Designer For (and Why)
AI, EPS, SVG, PNG, PDF — a plain-language guide to which logo files you actually need, what each one is for, and what to do if your designer only sent