Pixel Forge — Web design and development
Web design and development
We build websites that load fast, get found, and can be edited by the people who work at your company.
That sounds like a low bar. In practice a large share of the sites we are asked to replace fail at least one of the three — usually the first, because performance is invisible until someone measures it, and by then it is expensive to fix. For remote production teams, a related reference is this page, which looks at how activity signals should be interpreted.
What we build
Business and corporate websites. Custom design, a CMS your team can operate, structured so you can add pages without calling a developer.
E-commerce. Storefronts with regional payment gateway integration, inventory management, and product content structured to scale.
Landing pages. Single-purpose pages for campaigns, built for conversion rather than for browsing. Implementation details are covered clearly in the MDN accessibility documentation.
Web applications. Booking systems, portals, dashboards — where a CMS does not fit the workflow.
Not sure which you need? We wrote the comparison: landing page or full website.
How we build
Performance is designed in, not added later
We build for Core Web Vitals from the first decision rather than optimising at the end. That means server-side rendering or static output rather than assembling pages in the browser, images in modern formats with explicit dimensions, critical CSS inlined, fonts subset and preloaded, and a hard limit on third-party scripts.
The targets are Google's: LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1, measured on mobile field data rather than a lab score from a fast connection. We put them in the contract.
What Core Web Vitals actually mean
Migration without losing rankings
If you have an existing site with search traffic, every URL that changes needs a 301 redirect to its replacement.
We crawl the old site before anything is switched off, build the redirect map as an explicit deliverable, and verify it after launch. This is the single most damaging and most preventable loss in any website rebuild, and it happens because the design project and the technical migration are usually handled by different people who each assume the other did it.
Accessibility built into components
Contrast ratios, keyboard navigation, real focus states, labelled form fields, sensible heading structure. Built into the component library once rather than audited across every page afterwards.
We work to WCAG 2.2 Level AA where required, and to the practical minimum everywhere else — because the same things that make a site usable with assistive technology make it usable on a phone in sunlight.
What you receive
- Source code, and repository access transferred to you
- Hosting and domain in accounts you control
- CMS administrator access with full privileges
- Design source files, editable
- Redirect map, if replacing an existing site
- Analytics and Search Console configured, with you as owner
- Documentation for editing content
- Written transfer of ownership on final payment
Ownership of the domain and hosting accounts matters more than it sounds. Registering them under an agency account "for convenience" is common, and it becomes a problem at exactly the moment you want to leave.
Before you brief anyone
Comparable quotes require a comparable brief. We have written the structure we would want to receive, including the sections most briefs leave out:
How to write a website brief · What a website costs in the UAE · Accepting a website from your developer
That last one is our own acceptance checklist. We publish it because a client who checks the work carefully is a client who can tell good delivery from bad.